This pilot aims to raise awareness and reduce stigma around dementia and Alzheimer’s disease across different levels of society in Asturias. It combines educational, informative and participatory activities addressed to the general population, children and adolescents and their families, caregivers and relatives of people with dementia, primary care professionals, medical and nursing students, and political representatives. Through talks, awareness sessions, dissemination materials and dialogue spaces, the pilot seeks to improve understanding of dementia, challenge misconceptions, promote empathy towards people living with dementia and their caregivers, and strengthen the role of society and health professionals in early recognition, support and integrated care.

Raise awareness and reduce stigma around dementia and Alzheimer’s disease across society in Asturias.

Increased awareness and understanding of dementia and Alzheimer’s disease among target groups; reduced stigma and misconceptions; greater empathy towards people living with dementia and their caregivers; improved engagement of primary care professionals, students and political representatives in promoting inclusive, informed and dementia-friendly environments.

Not available yet.

Preliminary lessons suggest that awareness-raising activities are more effective when adapted to each audience. Direct dialogue with families, caregivers, students, professionals and decision-makers helps challenge misconceptions, promote empathy and identify practical needs for more dementia-friendly environments.

The pilot can be maintained through the reuse of the materials developed and the integration of the planned activities and awareness sessions into regular health education, primary care training and community initiatives. Its contents, messages and participatory approach can be adapted and transferred to other regions or countries aiming to reduce dementia-related stigma.